Upload GA4 data, see which channels drive quality traffic. Free.
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Running ga4 traffic source performance analysis analysis...
Sent to — interactive charts, statistical results, R code, and AI insights.
Analyze another fileBreaks down traffic by source — organic, direct, paid, social, referral. Compares each channel on volume, engagement quality, and conversion contribution.
Use this when you have GA4 session data with source/medium and want to understand which channels deliver quality traffic.
If you need page-level analysis (not source-level), use Page Engagement.
Built for: Digital marketer, growth lead, marketing analyst
Typical data source: GA4 traffic source export with sessions, source, medium, and engagement metrics
GA4 session data by traffic source
Minimum 5 rows · Best with 20-200 source/medium combos
Analyzes traffic source performance using GA4 session data across channels (organic, direct, paid, social, referral). Compares engagement metrics, session quality, and conversion performance to identify high-value traffic sources and optimization opportunities.
Traffic volume by channel with market share
Daily/weekly user trends by traffic source
Quality metrics comparison across traffic sources
Conversion performance by traffic source
Pages per session and session duration by channel
Data completeness and coverage metrics
Channel-specific optimization recommendations
Plain-English interpretation — what the numbers mean, what's significant, and what to do next.
Need something simpler? Simple Trend — Just need traffic over time
Need more power? Attribution Analysis — Need multi-touch attribution
Similar: Page Engagement
See our FAQ for details on pricing, data privacy, and how the analysis works. Every report includes a Methodology section showing the statistical test, assumptions checked, and diagnostics run.
Run any analysis on your own data — validated R analyses, interactive reports, AI insights, and PDF export.
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