Stop Guessing Which Channels
Actually Drive Your Revenue
Every platform claims the conversion. MCP Analytics cuts through the noise—upload your campaign and conversion data, and get statistically rigorous attribution analysis showing which channels genuinely influence revenue, not just which ones happen to be the last click.
Platform Attribution Is Designed to Make Platforms Look Good
Last-click, 30-day windows, cross-device matching — every platform's attribution model is optimized to maximize the credit it claims.
Multi-Touch Attribution
Distribute conversion credit across all channels that touched the customer journey — not just the last click. Compare linear, time-decay, and position-based models against your actual conversion data to find which fits best.
Statistical Significance Testing
Is Channel A's conversion rate genuinely better than Channel B's, or is it within normal variance? Statistical tests separate real performance differences from noise — so budget decisions are backed by evidence, not gut feel.
Channel Contribution Analysis
Which channels assist conversions but rarely close them? Which channels close but never initiate? Understanding the full conversion path reveals which channels to cut, which to scale, and which are invisible but essential.
Export. Upload. Attribute.
Three steps from channel data to confident budget decisions
Export Your Conversion Data
Download campaign and conversion data from GA4, your CRM, or ad platform conversion exports as CSV. Include channel, source, campaign, conversion event, and revenue if available. More touchpoint detail enables richer analysis.
Upload Your CSV
Drop the file into MCP Analytics. The system auto-detects channel, source, conversion, and revenue columns. Works with GA4 exports, HubSpot reports, Salesforce data, and any standard campaign CSV format.
Get Your Attribution Report
Receive an interactive report comparing attribution models, channel contribution scores, assisted conversion analysis, and statistical backing for budget reallocation recommendations.
Attribution Analyses Available Today
Every analysis runs on your actual data and produces a shareable report
Multi-Touch Attribution
Distribute conversion credit across all touchpoints. Compare linear, time-decay, U-shaped, and W-shaped models to find which best fits your customer journey data.
Channel Contribution
Which channels initiate journeys, which assist, and which close? Full contribution analysis identifies the role each channel plays — not just which gets last-click credit.
Model Comparison
Last-click vs multi-touch side by side. See how different attribution models change which channels look effective — and which model best explains your actual conversion patterns.
Source / Medium Analysis
Conversion rate and revenue contribution by traffic source and medium. Statistical comparison identifies genuinely high-performing sources versus noise.
Assisted Conversions
Which channels are essential to the conversion path even when they don't close? Assisted conversion analysis surfaces high-value channels that last-click reporting makes invisible.
Customer Journey Paths
Most common channel sequences that lead to conversion. Identify the highest-converting customer journeys and the paths that waste budget without closing.
Statistical Significance
Are conversion rate differences between channels real or within normal variance? Chi-square and proportion tests confirm which channel differences are worth acting on.
Revenue Attribution
Dollar-denominated attribution across channels. Which channels produce the most revenue per dollar of spend — beyond just conversion count?
Budget Reallocation Recommendations
Based on attribution findings, where should budget shift? Data-driven recommendations with projected impact on conversions and revenue.
MCP Analytics vs Platform Attribution Reports
What you get beyond each platform's self-reported numbers
| Capability | MCP Analytics | Platform Reports |
|---|---|---|
| Cross-platform unified attribution | ||
| Multi-touch model comparison | Single model only | |
| Statistical significance testing | ||
| Assisted conversion analysis | GA4 only (limited) | |
| Unbiased cross-channel view | ||
| Budget reallocation recommendations | ||
| Basic conversion counts and ROAS | ||
| Requires no technical expertise | Upload CSV, done | Setup required |
Marketing Attribution FAQ
What is marketing attribution analysis?
Marketing attribution analysis determines which marketing channels and touchpoints contribute to conversions and revenue. Different attribution models assign credit differently. MCP Analytics compares these models against your actual data and uses statistical analysis to identify which channels genuinely influence conversion decisions.
What data do I need for attribution analysis?
The minimum is a CSV with channel or source, and conversion or revenue data. More detailed data — including multiple touchpoints per customer and campaign identifiers — enables richer multi-touch analysis. GA4 exports, CRM exports, and ad platform conversion reports all work well.
How is multi-touch attribution different from last-click?
Last-click attribution gives 100% of conversion credit to the final touchpoint, ignoring every earlier interaction. Multi-touch models distribute credit across all touchpoints in the customer journey — linear spreads it equally, time-decay weights recent touchpoints more heavily, and data-driven models use statistical analysis to assign credit based on each channel's actual influence on conversion probability.
Why doesn't platform-reported attribution tell the full story?
Each platform uses its own attribution window and model, creating double-counting across platforms. Google Ads might claim a conversion that Meta also claims — because both had a touchpoint before the purchase. MCP Analytics works from your unified conversion data rather than each platform's self-reported numbers, giving you an unbiased cross-channel view.
Can I run attribution analysis without a data analyst?
Yes. Upload your campaign and conversion CSV, describe what you want to understand in plain English, and MCP Analytics runs the attribution analysis automatically. The report explains findings in business terms — which channels drive revenue and how budget reallocation would affect results — without requiring statistical expertise.
Attribution Resources
Guides and tools for marketing attribution analysis
Attribution & Spend
Analysis Methods
Ready to See Which Channels Actually Drive Your Revenue?
Upload your campaign and conversion CSV and get your first attribution report in under 3 minutes. No credit card required.