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Running marketing campaign attribution analysis analysis...
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Analyze another fileAttributes revenue to marketing campaigns and channels using Shapley value analysis. Shows which touchpoints actually drive conversions vs which just get credit.
Use this when you have multi-touch customer journey data and want fair attribution across channels.
If you only have campaign-level aggregates (not customer journeys), use ROAS Efficiency.
Built for: Marketing analyst, attribution specialist, CMO
Typical data source: Customer journey data with touchpoints, channels, and conversion events
Customer journey attribution data
Minimum 50 rows · Best with 500-50000 touchpoints
Analyzes which marketing campaigns and purchase channels drive the most revenue using Shapley value attribution. Shows campaign conversion rates, channel revenue contribution, spend category breakdown, and customer profile segments.
Shapley value attribution scores and conversion rates per campaign
Revenue contribution by purchase channel (web, catalog, store, deals)
Customer spending distribution across product categories
Customer profiles grouped by behavior and value
Income vs spending colored by conversion status
Data-driven recommendations for campaign and channel optimization
Attribution model details and assumptions
Plain-English interpretation — what the numbers mean, what's significant, and what to do next.
Need something simpler? Roas Efficiency — Only have aggregate data, not customer journeys
Similar: Performance Analysis
See our FAQ for details on pricing, data privacy, and how the analysis works. Every report includes a Methodology section showing the statistical test, assumptions checked, and diagnostics run.
Run any analysis on your own data — 60+ validated R modules, interactive reports, AI insights, and PDF export.
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