Credits are the one unit for everything — a Snapshot is 200, a Brief 500, a Deck 2,500 — and the price is on the button before you press it. Refreshes cost half. Failed builds cost nothing.
| item | credits |
|---|---|
| Welcome grant | +500 |
| Brief — churn drivers | −500 |
| Deck build failed | −0 |
| Refresh — churn drivers | −250 |
A credit is our unit of pricing. When you run an analysis, it costs credits. The cost is calculated automatically from how much AI processing and compute the module actually uses in production. You always see the credit cost before running an analysis.
Prices are flat and shown before you run — no formulas to decode. Here is a month, itemized the way your ledger actually reads:
| item | credits |
|---|---|
| Welcome grant (signup) | +500 |
| Snapshot — sales trend | −200 |
| Brief — churn drivers | −500 |
| Deck build failed on our side | −0 |
| Deck — retention study | −2,500 |
| Refresh — churn drivers (half price) | −250 |
| Standard Library run | −1,000 |
The ledger is append-only — every line explains itself, and the price is on the button before you press it.
Simpler analyses with fewer insight cards cost less. Complex multi-section reports with longer compute cost more. Here's the general range:
The exact credit cost for every module is shown before you run it — in the tool discovery results and on the confirmation screen. No surprises.
Credits come in packs. The base rate is $0.01 per credit (500 credits for $5). Larger packs ladder down to $0.0065 per credit at the top of the range. Credits never expire.
| Pack | Price | Credits | $/credit | Discount |
|---|---|---|---|---|
| Starter | $5 | 500 | $0.0100 | base |
| Regular | $13 | 1,500 | $0.0087 | 13% off |
| Popular | $40 | 5,000 | $0.0080 | 20% off |
| Power | $110 | 15,000 | $0.0073 | 27% off |
| Volume | $325 | 50,000 | $0.0065 | 35% off |
Credits are cheaper on a plan, and every subscription tier keeps your reports archived permanently. Subscription credits refill each billing cycle (unused credits don’t roll over); PAYG credits never expire — mix both freely.
| Plan | Price | Credits/mo | vs PAYG base | What stands out |
|---|---|---|---|---|
| Starter | $29/mo | 3,500 | 17% off | The individual price point: permanent report archive |
| Pro | $99/mo | 17,000 | 42% off | Sonnet-grade AI insights, room for a Deck habit |
| Business | $499/mo | 90,000 | 45% off | Dedicated analyst hours, priority queue, live connectors, unlimited users |
Compare all plans in full → · Starter · Pro · Business
Every module's credit cost is calculated from its real production data and re-pegged periodically to the linear regression baseline. Today, the range looks like this:
You always see the exact cost before you run anything. And creation is only charged when the new module reaches the complete state — failed builds are absorbed on our side.
Module credit costs are recalculated periodically based on actual production data. As we optimize a module (fewer AI calls, faster execution), its cost may decrease. If a module gets more complex (additional insight sections, deeper analysis), its cost may increase. The formula is automatic — costs are always pegged to the linear regression baseline.
Every report has a "Report an Issue" button. If a report doesn't deliver — a chart didn't render, the analysis wasn't useful, or something went wrong — click it and you get a doOver: a free re-run of the same analysis, consumed before any credits are touched. Try different parameters, adjust your data, run it again at no cost. If the re-run still doesn't meet your expectations, you can request a refund — reviewed case by case. Failed builds are never billed.
New accounts receive 500 credits on signup — your first Brief is on us, or run two Snapshots with change to spare, or any mix. No credit card required. See the report quality before you buy anything.
Cost-conscious or high-volume? Register your own Anthropic API key and the AI narration on your analyses runs on your token spend, our software. Available today via the API (POST /api/v1/user/llm-keys — validate, store, delete); account-page management is coming. Your key is used only for your own work.
On Pay As You Go, reports are kept for 1 year. But once you cite a report — generate a citation for it, share it via a link, pin it, export it to PDF with methodology, or reference it in another analysis — it switches to permanent retention regardless of your tier. Cited reports represent commitments (to a paper, a board deck, a client deliverable) and we will not quietly delete them. This is core to the "reproducible analysis archive" product promise.
On Pro, Business, and Enterprise, every report is retained forever whether it's been cited or not.
Tell us what went wrong, in your own words. We capture the page you're on automatically, so no need to describe where you are.