Upload your data and get a complete rfm customer segmentation report. Free.
Free analyses run on up to 10,000 rows. Larger files are randomly sampled to that size, so sign up to analyze your full dataset.
Running rfm customer segmentation analysis...
Sent to . Inside: interactive charts, statistical results, R code, and AI insights.
Analyze another fileThe practical guide behind this tool: when it applies, how to read the output, and the traps that make it say the wrong thing.
Standard-library analysis: segment your customers by Recency, Frequency, and Monetary value straight from a raw transactions table (one row per order). Every customer gets quintile R/F/M scores and lands in a standard industry segment — Champions, Loyal, At Risk, Can't Lose Them, Hibernating and more — with per-segment size, revenue, and recency stats so you know exactly who to reward, who to win back, and how much revenue is at stake.
Interactive horizontal_bar visualization
Interactive table visualization
Interactive heatmap visualization
Interactive bar visualization
Plain-English interpretation of what the numbers mean, what's significant, and what to do next.
Decide which customers get the loyalty reward versus the win-back offer
See our FAQ for details on pricing, data privacy, and how the analysis works. Every report includes a Methodology section showing the statistical test, assumptions checked, and diagnostics run.
Run any analysis on your own data: R analyses, interactive reports, AI insights, and PDF export.
Try Free, No Credit CardTell us what went wrong, in your own words. We capture the page you're on automatically, so no need to describe where you are.