What will your customers be worth?
Lifetime value from your order export

Export your orders with a customer ID, a date and an amount. Get each customer's expected future purchases, the probability they are still active, and predicted lifetime value, with the forecast tested against part of your own history.

To forecast what your own customers are worth from here, straight from a transaction file, try the free customer lifetime value tool.

Three questions this answers

1. What is each customer likely to be worth from here?
2. Which customers have probably stopped buying, and which are just quiet?
3. How well did the forecast hold up on your own past orders?

What your file needs

• One row per order.
• A customer ID.
• An order date.
• An order amount.
• This works for businesses where customers can buy more than once.
• The free tool analyzes up to 10,000 rows; a larger file is randomly sampled to that size.

What you get back

• Predicted lifetime value for each customer.
• The probability that each customer is still active.
• Expected future purchases for each customer.
• How the forecast did on a held-back part of your history.
• The method named and the R code.

A limit worth stating

A predicted value is a forecast from past buying. It assumes customers keep buying the way they have so far, and the held-back test shows how well that held on your own data.

Related

• Customer Lifetime Value Overview
• RFM Segmentation
• Churn Analysis
• Cohort Retention Analysis