ds@mcpanalytics.aiA data scientist you can email your data and question to, and get a reliable response. Not AI slop.A data scientist you can email. Not AI slop.
Upload your data and get a complete incrementality test (geo lift) report. Free.
Free analyses run on up to 10,000 rows. Larger files are randomly sampled to that size, so sign up to analyze your full dataset.
Running incrementality test (geo lift) analysis...
Sent to . Inside: interactive charts, statistical results, R code, and AI insights.
Analyze another fileThe practical guide behind this tool: when it applies, how to read the output, and the traps that make it say the wrong thing.
Standard-library analysis: how much of the lift was actually incremental. You turned something on in some markets and deliberately held others back — this measures the difference-in-differences between the two arms, so the untreated markets carry whatever would have happened anyway. Two-way fixed-effects estimate with unit-clustered 95% intervals, a parallel-trends integrity check that says out loud when the estimate is not credible, an event study showing when the effect started, and the 2x2 of cell means underneath it all.
Interactive line visualization
Interactive line_with_band visualization
Interactive table visualization
Interactive table visualization
Plain-English interpretation of what the numbers mean, what's significant, and what to do next.
Measure the incremental sales from switching advertising on in a subset of markets
See our FAQ for details on pricing, data privacy, and how the analysis works. Every report includes a Methodology section showing the statistical test, assumptions checked, and diagnostics run.
Run any analysis on your own data: R analyses, interactive reports, AI insights, and PDF export.
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CympleData Scientist Send me your data and question, I’ll send you the analytics. ds@mcpanalytics.ai
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