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SEO Portfolio Analysis In Minutes

Evaluate your SEO testing program — win rates, average lift, best experiment types. Free.

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Running seo experiment portfolio analysis analysis...

Running seo experiment portfolio analysis analysis...

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How it works

Aggregates results across multiple SEO experiments to compute overall win rates, average lift, and which experiment types work best. The meta-analysis of your SEO testing program.

Use this when you've run multiple SEO title/description experiments and want to evaluate your testing program overall.

If you're analyzing a single experiment, use Title A/B Test.

Built for: SEO manager, head of content, growth lead

Typical data source: GSC data across multiple experiment periods with control and treatment labels

marketingpublishingsaas

What data do you need?

GSC data with experiment metadata

page (categorical) clicks (numeric) impressions (numeric)
/blog/seo-guide 120 3000
/tools/calculator 45 1500
/pricing 200 5000

Minimum 10 rows · Best with 50-500 experiment observations

What's in the report?

Portfolio-level analysis of SEO A/B experiments. Aggregates results across multiple experiments to compute win rates, detect patterns by content type and page characteristics, compare hypothesis batches, project ROI, and identify experiments needing more data.

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Experiment Verdicts

Win/loss/inconclusive verdict for each experiment

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Effect Size Distribution

Distribution of CTR changes across all experiments

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Batch Comparison

Win rates and average effects by experiment batch

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Pattern Detection

Win rates and effects by content type and page characteristics

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Data Sufficiency

Experiments needing more data before decisions can be made

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ROI Projection

Projected monthly click uplift from promoting winners

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AI Insights

Plain-English interpretation — what the numbers mean, what's significant, and what to do next.

Related tools

Need something simpler? Title Ab Test — Analyzing a single experiment

Need more power? Holm Bonferroni — Need multiple comparison corrections across many tests

Similar: Ranking Changes

Questions?

See our FAQ for details on pricing, data privacy, and how the analysis works. Every report includes a Methodology section showing the statistical test, assumptions checked, and diagnostics run.

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