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Are newer customers sticking around?
Build a retention table from your file

Export your orders with a customer ID and an order date. See how many customers return after their first order, cohort by cohort, and whether newer cohorts do better, using the example file or your own.

Try it on example data

Three questions this answers

  1. What share of customers come back after their first order, month by month?
  2. Are newer cohorts keeping customers better or worse than older ones?
  3. Which plans or channels bring customers who stay?

What your file needs

  • One row per order.
  • A customer ID.
  • An order date.
  • Optional: plan, channel or order value.

What you get back

  • A retention table by signup month, cohort by cohort.
  • The share still ordering over time.
  • Whether newer cohorts retain better than older ones.
  • Retention by plan or channel when your file has them.
  • The method named and the R code.

Have an order export?

Try the example file first, then drop in your own orders.

Analyze your file

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