Pro is for people replacing SPSS, running repeat analyses on their own data, and tired of prompting ChatGPT for the same charts every week. You get 17,000 credits a month — enough for roughly six Deck studies, or a Deck plus dozens of Briefs and re-runs — at a price that matches SPSS with permanent archive and Sonnet-grade AI insights instead of a static desktop app.
Credits are fungible — spend them however you want, as creations or runs or any mix. A new custom analysis is priced by depth — from 200 credits for a fast Snapshot to 2,500 for a full Deck study, and you only pay if the build succeeds. Re-running a module you own costs half its build price (Snapshot 100, Brief 250, Deck 1,250 credits). Some concrete budgets:
| Workload | PAYG cost | Pro cost |
| 6 Deck studies (15,000 cr) | $150 | included |
| 4 Briefs (2,000 cr) | $20 | included |
| Keep reports after 1 year | not available | permanent |
| Total (PAYG equivalent) | ~$170 | $99 |
If you're a graduate researcher running statistical analysis on survey or experimental data, Pro costs the same as an SPSS seat ($99-105/mo) but gives you a reproducible archive, plain-English interpretation, and the ability to build custom analyses for your specific domain. No learning curve, no R required.
If you're a freelance data scientist, Pro is an entire analysis stack for less than one billable hour per month. Create modules for your clients' recurring questions; rerun them on fresh data whenever they ask.
If you're an individual power user at a small company, Pro gets you most of the way to an analytics agency without needing procurement approval. 17,000 credits covers the typical monthly workload of one person running analyses on their team's data.
Pro doesn't include live connectors (Shopify, Stripe, GA4, GSC), the AI agent in the webapp, or the onboarding call — those are in Business. Pro also doesn't include unlimited credits or custom modules built for you — those are in Enterprise. If you're building your own workflow from scratch and just need the core product, Pro is the right fit. If 17,000 credits is more volume than you need and Haiku-grade AI is enough, Starter at $29/mo covers the same permanent archive and module library for less.
Start free with a Snapshot — a verified read of your data, back in minutes. Get one question answered properly as a re-runnable tool, or commission the full study — a complete statistical analysis you own and re-run forever. Every depth comes back independently verified.
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