Customer Personality — Spending Segments In Minutes

What's in the report?

Uses k-means clustering (k selected via silhouette score across k=2..6, nstart=25) on z-score-standardized spending behavior features (product categories, purchase channels, recency, engagement) to partition customers into behaviorally distinct segments. Each segment is profiled by income level, category spending patterns, purchase channel preferences, and internal cohesion (silhouette coefficient) to support targeted product positioning, marketing campaigns, and customer retention strategies.