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Price Elasticity Measured

Upload pricing data, find which products can absorb price increases. Free.

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Running price elasticity analysis analysis...

Running price elasticity analysis analysis...

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How it works

Measures how sensitive demand is to price changes using log-log regression. An elasticity of -1.5 means a 10% price increase causes a 15% drop in quantity sold. Identifies which products can absorb price increases and which can't.

Use this when you have product-level pricing data (multiple price points per product) and want to optimize pricing.

If each product has only one price point (no variation), elasticity can't be estimated. Use Product Profitability instead.

Built for: Pricing analyst, e-commerce manager, category manager, revenue optimization lead

Typical data source: Shopify line items with sale price, compare-at price, and quantity sold

ecommerceretailshopifymarketplace

What data do you need?

Shopify line item data with pricing

product_name (categorical) sale_price (numeric) compare_price (numeric) quantity (numeric)
Widget A 19.99 29.99 150
Widget B 24.99 29.99 80
Widget C 14.99 19.99 220

Minimum 50 rows · Best with 500-5000 line items

What's in the report?

Analyze price elasticity of demand across products using log-log regression. Identifies which products are price-elastic vs inelastic, quantifies the revenue impact of pricing decisions, and reveals optimal price points.

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Price Elasticity by Product

Elasticity coefficient per product. Values between -1 and 0 are inelastic (safe to raise prices). Below -1 is elastic (price increases hurt volume significantly).

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Product Pricing Summary

Detailed pricing and elasticity per product. Sort by elasticity to find pricing power — products near 0 can absorb increases.

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Price vs Volume

Price vs quantity scatter. The slope tells you elasticity visually — steep slope = elastic, flat = inelastic.

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Discount Depth Analysis

How discount percentage bands affect order volume

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Revenue Impact Simulation

Simulated revenue change for hypothetical price changes. Shows the optimal price point where revenue is maximized.

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Model Diagnostics

Overall regression fit statistics and assumptions

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AI Insights

Plain-English interpretation — what the numbers mean, what's significant, and what to do next.

Related tools

Need something simpler? Product Profitability — Don't have price variation — just need current profit analysis

Need more power? Elastic Net — Want to model price as one of many predictors in a multivariate model

Similar: Promotional Analysis

Questions?

See our FAQ for details on pricing, data privacy, and how the analysis works. Every report includes a Methodology section showing the statistical test, assumptions checked, and diagnostics run.

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