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Promotional Analysis Measured

Upload order data with discounts, see which promotions actually drive profit. Free.

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Running promotional discount analysis analysis...

Running promotional discount analysis analysis...

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How it works

Measures whether your promotions actually work — compares discounted vs full-price orders on revenue, profit, and customer behavior. Shows which discount depths destroy margin and which drive incremental volume.

Use this when you have order data with discount information and want to evaluate which promotions are profitable and which are giving away margin.

If you're looking at pricing optimization (not promotions), use Price Elasticity. If you just need revenue analysis without discount data, use AOV Analysis.

Built for: Marketing manager, e-commerce director, promotions analyst, brand manager

Typical data source: Order data with discount amounts or percentages, product categories, and optionally customer segments

ecommerceretaildtccpg

What data do you need?

Order data with promotional discount details

transaction_id (categorical) total_value (numeric) reduction_pct (numeric) profit (numeric) item_category (categorical)
TXN-001 89.99 0 25.00 Electronics
TXN-002 45.00 15 5.00 Apparel
TXN-003 120.00 25 12.00 Home

Minimum 100 rows · Best with 1000-20000 orders

What's in the report?

Analyze the impact of promotional discounts on revenue, profit, and customer behavior across product categories. Compares discounted vs non-discounted orders, evaluates discount depth effects on margins, and identifies optimal discount strategies.

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Promotional Impact

Side-by-side comparison of discounted vs full-price orders. If discounted orders have lower average profit AND lower volume, the promotion is failing.

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Discount Distribution

How discounts are distributed across orders. Heavy skew toward deep discounts suggests over-reliance on promotions.

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Discount Depth Analysis

Revenue and margin at each discount level. Look for the cliff — the discount depth where margin turns negative.

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Discount vs Profit

Each order plotted by discount depth vs profit. Clusters below zero = discount-driven losses.

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Correlation Heatmap

Correlations between discount, revenue, profit, and quantity

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Loss Analysis

Categories and discount levels where promotions destroy profit

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Category Analysis

Which product categories respond best to promotions. Some categories drive volume with small discounts; others need deep cuts.

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Sub-Category Profitability

Profit contribution by sub-category under promotions

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Temporal Trends

Promotional vs non-promotional revenue trends over time

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Segment Analysis

Promotional impact by customer segment

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Statistical Tests

Statistical significance of promotional effects

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AI Insights

Plain-English interpretation — what the numbers mean, what's significant, and what to do next.

Related tools

Need something simpler? Aov Analysis — No discount data — just order value analysis

Need more power? Price Elasticity — Want to model price sensitivity mathematically

Similar: Product Profitability

Questions?

See our FAQ for details on pricing, data privacy, and how the analysis works. Every report includes a Methodology section showing the statistical test, assumptions checked, and diagnostics run.

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