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Running ad spend roas efficiency analysis analysis...
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Analyze another fileCalculates ROAS, CTR, CPA, CPL, and conversion rates across campaigns and channels. Identifies which campaigns are efficient and which are wasting budget.
Use this when you have campaign-level spend and conversion data and want efficiency metrics.
If you need campaign tiering (Scale/Kill), use Campaign Performance Analysis. If you need channel decomposition, use MMM.
Built for: Digital marketer, performance marketer, growth lead
Typical data source: Campaign data with spend, impressions, clicks, and conversions
Campaign efficiency data
Minimum 3 rows · Best with 10-100 campaigns
Analyze digital advertising efficiency across campaigns and channels. Calculates ROAS, CTR, CPA, CPL, and conversion rates to identify which campaigns to scale, pause, or kill — with budget reallocation recommendations.
Return on ad spend across advertising channels
Campaign-level ROAS ranked with scale/pause/kill recommendations
Campaign spend plotted against revenue with channel grouping
Click-through, conversion rates, and cost metrics by channel
All campaigns with key metrics and recommended actions
Recommended budget shifts to maximize overall ROAS
Plain-English interpretation — what the numbers mean, what's significant, and what to do next.
Need something simpler? Pivot Summary — Just need spend summaries by category
Similar: Performance Analysis
See our FAQ for details on pricing, data privacy, and how the analysis works. Every report includes a Methodology section showing the statistical test, assumptions checked, and diagnostics run.
Run any analysis on your own data — 60+ validated R modules, interactive reports, AI insights, and PDF export.
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