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Analyze another fileAnalyzes paid media campaign performance across channels. Computes ROAS, CPA, CTR per campaign and classifies them into Scale/Monitor/Pause/Kill tiers for budget decisions.
Use this when you manage campaigns across multiple channels and need to decide where to increase or cut spend.
If you need channel-level decomposition (MMM), use Media Mix Model. If you need attribution, use Attribution Analysis.
Built for: Media buyer, paid media manager, agency account lead
Typical data source: Campaign performance data with spend, impressions, clicks, and conversions per campaign
Campaign performance data
Minimum 5 rows · Best with 20-200 campaigns
Analyzes multi-channel campaign performance data for paid media agencies. Computes ROAS, CPA, CTR, and conversion rates per campaign, classifies campaigns into Scale/Monitor/Pause/Kill tiers, and produces budget reallocation recommendations.
Aggregate performance metrics across all campaigns
Campaigns ranked by return on ad spend
Full scorecard with Scale/Monitor/Pause/Kill tier classification
Performance metrics by advertising channel
Impressions to clicks to conversions funnel
Recommended budget shifts based on ROAS performance
Plain-English interpretation — what the numbers mean, what's significant, and what to do next.
Need something simpler? Roas Efficiency — Just need ROAS calculations
Similar: Roas Efficiency
See our FAQ for details on pricing, data privacy, and how the analysis works. Every report includes a Methodology section showing the statistical test, assumptions checked, and diagnostics run.
Run any analysis on your own data — 60+ validated R modules, interactive reports, AI insights, and PDF export.
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