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Running e-commerce a/b test — treatment effect analysis...
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Analyze another fileAnalyzes an A/B test of an e-commerce site variant to measure the treatment effect on conversion. Uses logistic regression and effect-size estimation to quantify the treatment impact, performs statistical significance testing, and examines effect heterogeneity across landing pages to identify which user segments benefit most from the variant.
Interactive bar visualization
Interactive scatter visualization
Interactive table visualization
Interactive scatter visualization
Plain-English interpretation of what the numbers mean, what's significant, and what to do next.
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