The lab, public

We A/B test our own pages — with our own platform.

Live SEO experiments, tracked with position-adjusted CTR analysis run through MCP Analytics itself. The dogfood is the proof.

SEO Experiments Dashboard

We use our own MCP Analytics platform to A/B test title tags and meta descriptions. Position-adjusted CTR analysis isolates the title's impact from ranking changes.

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Total Experiments
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Pages Tested

How We Test SEO Metadata

Changing a title tag affects both CTR and ranking position. A naive before/after CTR comparison is misleading. We use position-adjusted CTR — actual_ctr / expected_ctr_at_position — to isolate the title's true impact. Each experiment runs for at least 28 days per variant, and we analyze results using our own statistical modules: seo_title_experiment, bayesian_ab_testing, and switchback_experiments.

Active Experiments

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Run Your Own Experiments

Upload your GSC data and analyze title tag performance with position-adjusted CTR analysis.

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