Analytics
Spend Effectiveness
Analyzes how TV, Radio, and Newspaper advertising spend independently drive sales using multiple linear regression. Quantifies each channel's contribution, compares standardized effect sizes, and validates model assumptions with diagnostic charts.
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Interactive Report
Full report with sidebar navigation, search, and interactive Plotly charts. The best way to explore results.
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Academic white paper format — serif fonts, clean tables, figure numbering. Print-ready and shareable.
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