Across 106 transactions and 30 unique products, the Apriori algorithm discovered 1885 association rules (top 50 displayed). The strongest association has a lift of 26.5, meaning co-purchase is 26.5x more likely than random chance. Average lift across all rules is 3.597 — examine the Top Rules table for the most actionable cross-sell opportunities.

The top 50 rules (by lift) are shown here. The strongest rule is 'Milk,Onions,Shampoo → Soap' with a lift of 26.5. Higher lift values indicate stronger-than-chance co-purchase behaviour; prioritise rules where both lift and count are high for reliable cross-sell campaigns.

Each point represents one association rule, with bubble size proportional to lift. Average support across all rules is 0.026 and average confidence is 0.718. 204 rule(s) exceed both averages simultaneously — these offer the best balance of prevalence and predictability. Rules in the upper-right quadrant are the most actionable cross-sell opportunities.

Frequency represents the proportion of transactions that contain each item. The most common item is 'Milk', appearing in 54.7% of transactions. Top-20 items are shown. High-frequency items make strong candidates for bundle promotions since they are already popular across the customer base.

Lift measures how much more likely items are to be purchased together than by chance alone; lift > 1 indicates positive association, lift < 1 indicates negative association. The highest lift rule reaches 26.5, and 20 rule(s) have lift ≥ 2 (double the expected co-purchase rate). Focus cross-sell efforts on these high-lift pairs for maximum incremental impact.